What is Pay-Per-Click Marketing, and how can it help your business?

PPC stands for Pay-per-click, it is a model of marketing in which clients pay a small fee each time one of their ads are clicked. Basically, it’s a way to bring traffic to your site, rather than attain them organically. 

Search Engine Marketing (SEM) is one of the most popular forms of marketing, it allows advertisers to bid on the placement of the ad in the search engine’s sponsored links when a search is made on a keyword relevant to the business that is advertising. For example, if I were a plumber, I would then bid on keywords related to my profession.

Every click on our ad that sends a visitor to your website, we have to pay a small fee to the search engine. When Pay-Per-Click is working properly, the fee is trivial, because the traffic is worth more than what you paid for it. So say we pay $2.00 but the increased traffic lands me a $200 sale, then it’s more than worth it.

There is a lot that goes into building a great Pay-Per-Click ad campaign: from researching and choosing the right keywords to make sure all keywords are placed into well-organized campaigns and ad groups, to set up landing pages that are ready to create conversions. Search engines reward advertisers who can create targeted and relevant PPC campaigns by charging them less for clicks on adverts.

So in short, a well-managed PPC campaign leads to high profits for your business, so it’s important to make sure that it is managed correctly.


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